Visa eCommerce Consumer Monitor

JAKARTA - Online shopping increasingly popular among Internet users in Asia Pacific. A study initiated by Visa noted that nearly nine out of ten (89 percent) of people who participate in the Visa Monitor Consumer eCommerce said they had shopped online in the last 12 months.

Respondents from South Korea (97 percent), China and Japan (respectively 94 per cent) and Australia (89 percent) as the largest number of online shoppers from six key countries surveyed. Perkuartal growth, when compared with other respondents, China and India recorded the largest increase in online shopping during the last six months.

Increasing the number of users shopping online, in the view of the regional head, eCommerce, Asia Pacific, Visa, not separated from the presence of the middle class and increasing Internet penetration in China and India. ''It is not surprising that more people in two new markets will be online and explore the benefits offered by eCommerce, "said Sprott

From the research revealed that Visa is the most popular items purchased online in the last 12 months is the clothes / shoes (55 percent), books (50 percent) and download music (49 percent). Monitor results also found that the main reason for shopping online is being able to shop at any time (80 percent), price comparison and save money (79 percent), can find and compare products with ease (78 percent) and search for bargains (75 percent) .

The number of people in Asia Pacific who have access to the Internet increased by 22 percent during the period September 2008 until September 2009. China led the growth as much as 31 percent followed by Japan (18 percent) and India (17 percent).

Shop online security also encourages Internet users to make transactions electronically. Almost half of respondents (48 percent) surveyed said that shopping online more frequently compared with last year, along with increased security and confidence in payment.

Respondents also felt the best way to improve the security of transactions if a bank guarantee (46 percent) website shows that they have a secure method of payment (45 percent) and the transactions guaranteed by payment card companies (40 percent). Respondents also said it will shop online more frequently if the security of online transactions increases.

Visa also notes to protect themselves against fraud, many respondents in the Asia Pacific region have chosen to use Verified by Visa (25 percent) than the security instrument other online payment schemes. Verified by Visa is an authentication framework (authentication) that protects consumers from online payment fraud in a way to protect their Visa card information during online transactions take place.

Sprott explains that most consumers understand that the online payment security is a shared responsibility of all parties involved in the payment network. ''To help keep the system remains secure, Visa adopted a multi-layered strategy of security for payment. As part of this approach, Verified by Visa gives consumers the security and peace when they make payments online,''